Nuevos medios y política digital: El caso de las primarias presidenciales chilenas de 2013

Bastián González-Bustamante
October 2014

Abstract

This chapter explores the use of Twitter in digital campaigns. For this, the Chilean primary presidential elections of June 2013 are used as a case study. A dataset of messages emitted by presidential pre-candidates is analysed. In so doing this, data mining, sentiment analysis and statistical models are used. These techniques allow to obtain a landscape of the network activity, as well as identifying message replication mechanisms, which underlying in the virtual interaction.

Type
Book chapter
Publication
In G. Sibaja (ed.), Nuevos medios y comunicación política digital (pp. 227-246). San Jose: Fundación Educativa San Judas Tadeo
Bastián González-Bustamante
Bastián González-Bustamante
Post-doctoral Researcher

Post-doctoral Researcher in Computational Social Science and a lecturer in Governance and Development at the Institute of Public Administration at the Faculty of Governance and Global Affairs at Leiden University, Netherlands. Lecturer at the School of Public Administration at Universidad Diego Portales and Research Associate in Training Data Lab, Chile.