Branding político

Abstract

This entry defines political branding as a process that allows candidates and governments to build a positive public image. In this process, the proper management of resources and capitals is associated with brand equity and positive perception.

Publication
In I. Crespo et al. (eds.), Diccionario Enciclopédico de Comunicación Política. 2nd Edition. Madrid: Centro de Estudios Políticos y Constitucionales
Bastián González-Bustamante
Bastián González-Bustamante
DPhil (PhD) Researcher

DPhil (PhD) Researcher in the Department of Politics and International Relations and St Hilda’s College at the University of Oxford, United Kingdom.

Diego Sazo
Diego Sazo
MRes/PhD Student in Political Science

MRes/PhD Student in Political Science at the London School of Economics and Political Science (LSE), United Kingdom.