Branding político
Abstract
This entry defines political branding as a process that allows candidates and governments to build a positive public image. In this process, the proper management of resources and capitals is associated with brand equity and positive perception.
Type
Publication
In I. Crespo, O. D`Adamo, V. García Beaudoux, and A. Mora (eds.), Diccionario Enciclopédico de Comunicación Política. 2nd Edition (pp. 48-50). Madrid: Centro de Estudios Políticos y Constitucionales
Bastián González-Bustamante
Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science and a lecturer in Governance and Development at the Institute of Public Administration, Faculty of Governance and Global Affairs, Leiden University, Netherlands.