Branding político
González-Bustamante, B., Sazo, D.
July 2016Abstract
This entry defines political branding as a process that allows candidates and governments to build a positive public image. In this process, the proper management of resources and capitals is associated with brand equity and positive perception.
Publication
In I. Crespo, O. D`Adamo, V. García Beaudoux, and A. Mora (eds.), Diccionario Enciclopédico de Comunicación Política. 2nd Edition (pp. 48-50). Madrid: Centro de Estudios Políticos y Constitucionales
![Bastián González-Bustamante](/authors/bgonzalezbustamante/avatar_hu500a282baaf4538f56e18d235a2bc418_127325_270x270_fill_q75_lanczos_center.jpg)
Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science at the Faculty of Governance and Global Affairs at Leiden University, Netherlands.
![Diego Sazo](/authors/dsazo/avatar_hu6868b90e1fe2f4535eac39e6d4190f37_79890_270x270_fill_q75_lanczos_center.jpg)
MRes/PhD Student in Political Science
MRes/PhD Student in Political Science at the London School of Economics and Political Science (LSE), United Kingdom.