Branding político
Abstract
This entry defines political branding as a process that allows candidates and governments to build a positive public image. In this process, the proper management of resources and capitals is associated with brand equity and positive perception.
Type
Publication
In I. Crespo, O. D`Adamo, V. García Beaudoux, and A. Mora (eds.), Diccionario Enciclopédico de Comunicación Política. 2nd Edition (pp. 48-50). Madrid: Centro de Estudios Políticos y Constitucionales
Bastián González-Bustamante
Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science and a lecturer in Governance and Development at the Institute of Public Administration at the Faculty of Governance and Global Affairs at Leiden University, Netherlands. Lecturer at the School of Public Administration at Universidad Diego Portales and Research Associate in Training Data Lab, Chile.