Nuevos medios y política digital: El caso de las primarias presidenciales chilenas de 2013


This chapter explores the use of Twitter in digital campaigns. For this, the Chilean primary presidential elections of June 2013 are used as a case study. A dataset of messages emitted by presidential pre-candidates is analysed. In so doing this, data mining, sentiment analysis and statistical models are used. These techniques allow to obtain a landscape of the network activity, as well as identifying message replication mechanisms, which underlying in the virtual interaction.

In G. Sibaja (ed.), Nuevos medios y comunicación política digital (pp. 227-246). San Jose: Fundación Educativa San Judas Tadeo
Bastián González-Bustamante
Bastián González-Bustamante
DPhil (PhD) Candidate

DPhil (PhD) Candidate in the Department of Politics and International Relations and St Hilda’s College at the University of Oxford, United Kingdom.