This article analyses the first popular election of regional councillors in Chile, a post which, before 2013, was chosen by local government representatives. The database used contains electoral and biographical information for each candidate (N = 1,382), which is compared to similar data for candidates in all Chilean elections between 1989-2013 (N = 50,462). This paper analyses electoral results and the factors that determine the election as a regional council member, using the concept of species of capital used in political sociology. It presents a descriptive analysis and maximum likelihood logit model. It finds that political and economic capitals are relevant factors for electoral success.