Chile: La campaña digital 2009-2010

Abstract

This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.

Publication
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina. Buenos Aires: Editorial Biblos
Bastián González-Bustamante
Bastián González-Bustamante
DPhil (PhD) Researcher

DPhil (PhD) Researcher in the Department of Politics and International Relations and St Hilda’s College at the University of Oxford, United Kingdom.

Gabriel Henríquez
Gabriel Henríquez
MSc International Political Economy

Dual MSc/MA in Political Economy and International Affairs at the London School of Economics and Political Science (LSE), United Kingdom, and SciencesPo, France.