Chile: La campaña digital 2009-2010
González-Bustamante, B., Henríquez, G.January 2013
This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina. Buenos Aires: Editorial Biblos
DPhil (PhD) Candidate
DPhil (PhD) Candidate in the Department of Politics and International Relations and St Hilda’s College at the University of Oxford, United Kingdom.
MSc International Political Economy
Dual MSc/MA in Political Economy and International Affairs at the London School of Economics and Political Science (LSE), United Kingdom, and SciencesPo, France.