Chile: la campaña digital 2009-2010

Bastián González-Bustamante, Gabriel Henríquez
January 2013

Abstract

This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.

Type
Book chapter
Publication
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina (pp 285-296). Buenos Aires: Editorial Biblos
Bastián González-Bustamante
Bastián González-Bustamante
Post-doctoral Researcher

Post-doctoral Researcher in Computational Social Science and a lecturer in Governance and Development at the Institute of Public Administration at the Faculty of Governance and Global Affairs at Leiden University, Netherlands. Lecturer at the School of Public Administration at Universidad Diego Portales and Research Associate in Training Data Lab, Chile.