Chile: la campaña digital 2009-2010
Bastián González-Bustamante, Gabriel Henríquez
January 2013Abstract
This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.
Publication
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina (pp 285-296). Buenos Aires: Editorial Biblos

Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science and a lecturer in Governance and Development at the Institute of Public Administration at the Faculty of Governance and Global Affairs at Leiden University, Netherlands.