Chile: la campaña digital 2009-2010
González-Bustamante, B., Henríquez, G.
January 2013Abstract
This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.
Publication
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina (pp 285-296). Buenos Aires: Editorial Biblos
Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science at the Institute of Security and Global Affairs (ISGA) at the Faculty of Governance and Global Affairs at Leiden University, Netherlands.
MSc International Political Economy
Dual MSc/MA in Political Economy and International Affairs at the London School of Economics and Political Science (LSE), United Kingdom, and SciencesPo, France.