Chile: la campaña digital 2009-2010
González-Bustamante, B., Henríquez, G.
January 2013Abstract
This chapter is based on the Chilean case, which is relevant because of two significant elements. First, it is possible to identify the adoption of e-democracy tools, as well as a conflict between traditional electoral managers and new ones that disagree about the adoption of digital media. Second, the use of digital strategies is adopted in a context of low electoral turnout levels and allows the inclusion of the youngest population sector to the electoral campaign.
Publication
In I. Crespo and J. del Rey (eds.), Comunicación Política & Campañas Electorales en América Latina (pp 285-296). Buenos Aires: Editorial Biblos
![Bastián González-Bustamante](/authors/bgonzalezbustamante/avatar_hu500a282baaf4538f56e18d235a2bc418_127325_270x270_fill_q75_lanczos_center.jpg)
Post-doctoral Researcher
Post-doctoral Researcher in Computational Social Science at the Faculty of Governance and Global Affairs at Leiden University, Netherlands.
![Gabriel Henríquez](/authors/ghenriquez/avatar_hu52a603635ecebd45650b162dadabb4e5_12861_270x270_fill_q75_lanczos_center.jpg)
MSc International Political Economy
Dual MSc/MA in Political Economy and International Affairs at the London School of Economics and Political Science (LSE), United Kingdom, and SciencesPo, France.