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This chapter examines the concept of public service models with special emphasis on Latin American reality. The following section deals …

In this chapter, we address the capacity that Chilean ministers had to survive in their positions during 1990-2014 period. We analyse …

In this chapter, we explore the online social network use in electoral campaigns, as well as the political conversations in the digital …

This chapter presents an exploration of the use of the Internet and digital social networks in Argentina, Chile, and Uruguay, as well …

This chapter is focused on electronic participation and its relation to the growth of social networks through the Internet. The …

This entry defines political branding as a process that allows candidates and governments to build a positive public image. In this …

This entry defines a viral campaign as a word-of-mouth process, in which the political messages associated with candidates or political …

This entry describes Twitter as a microblogging service that allows their users a status update of 140 characters. This updated is …

This chapter explores the use of Twitter in digital campaigns. For this, the Chilean primary presidential elections of June 2013 are …

This document is complementary to the work of Milleleo and Cárcamo. Therefore, it is not developed following the classical scheme of a …